An interior design concept is the central theme that all the design elements are focused upon. It exists as an idea first and is brought to reality through careful planning. At its best, an interior design concept is a visual theme that evokes a specific mood by strategically using color, space, and style.
Interior design tends to be mostly visual and spatial - not verbal. That being said, communication is still an extremely important skill for professional designers, particularly when it comes to writing concept statements for jobs. This article discusses the importance of concept statements in interior design, explores what they should and should not include, and provides tips on creating them.